Reason Community Pharmacy Should Start A Blog

Blogging is becoming ever popular. It is becoming an essential part of every business out there. So many community pharmacy businesses out there have started incorporating blogs into their business with a view to get more clients.

I recommend that every community pharmacy out there should get a blog. Blog is an online content. It is a simple way of getting to old and new clients. It is cheap and easy and can last a long time.

Blog

Benefit Of Blog To Community Pharmacy

When your blog post appears on search engines, you can use that to promote your products and services. I have seen a community pharmacy use their blog to promote their app whereby they give paid consultation service.

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Aside from using it to promote your service, you can also use it to promote your offline shop. It is recommended that your blog should contain your business location. One or two readers can live within your locality. I do get consultation service from people far away.

Blog also provides an opportunity to be looked at as an industry leader. Such an opportunity can give you an opportunity to get invited to big events where you may be paid to deliver a speech concerning the industry.

Blog for community pharmacy can be used to advertise for other companies. Imagine you own a blog with high monthly unique visitors. Many companies may want to promote their products using your blog. Such a relationship is far more advantageous than just looking at blogs as a waste of time.

How To Blog

If you want to blog, have a schedule. Regularly updating the blog creates a stream of fresh content for readers. And search engines love blogs that are regularly updated. A weekly routine is better than a monthly one.

You can write all your blog posts yourself. However, some of your staff can write some. All you just need to do is proofread. But they should be adequately compensated. Compensation should not be part of regular salary. Writing cost money.

After writing every blog post, share it with your social media audience. Promote your blog in your shop and your receipt. Make it a link to all your social media accounts.

Topics To Blog About

As a community pharmacy owner, it is good to write content tailored to your audience. When I say audience, I mean your clients that come to the shop to get drugs and the kind of people in your environment. That way, the content will appeal to them.

Topics like healthy living tips and common disease conditions are very popular topics that get more reactions from locals. Try to answer questions clients bring up to you at the pharmacie in the blog. If one person asks a question, it means many others have the same question but either are too shy to ask or often forget when they come.

Since you stock different products, try to clarify what each does and the difference. This will help the blog attract visitors who are curious about different products they see when they visit pharmacie. Burst some terminology. Talk about your business and how you get your drugs. Talk about your behind the scene activity that keeps your clients happy.

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Talk about each of your staff. Promote your service. Include other services run throughout the year like black Fridays sales. Advertise your service using blog posts. Give advice on what to do or not to do in certain situations. And don't forget to add humour. It can help boost your blog views. You can do videos for different topics.

Tip

Creating a blog is one thing, but making the blog go viral is another. It does take time and skills. Anybody can start a blog, but only people with search engine optimization (SEO) skills can make it work. Before you think of wasting time starting, make sure you study about blogging. Jumping in will only be a time waster.